When I step into text like “ The Area Vice President, Enterprise Customers will develop and manage a sustainable strategic relationship that transforms the current commercial model by creating joint value that results in the ongoing reduction of costs, continuous process improvement, growth and profitability for both partners with the ability to export key learnings.” it’s like stepping into a pile of poo. My eyes glaze over and I turn the page. None-professional writers try to sound important, but in the process they lose their audience. Who loses then?

Allen Smith is an award-winning writer living in Oceanside, California and has published thousands of articles for print, the web and social media.

Allen Smith is an award-winning writer living in Oceanside, California and has published thousands of articles for print, the web and social media.